The reality of e-marketing of graduate programs and its relationship to the productive efficiency of faculty members

Abstract

The study aimed at identifying the reality of both e-marketing of graduate programs and the productive efficiency of faculty members at the College of Education at King Khalid University in order to reveal the relationship between them. The study relied on the descriptive approach in its two types: the survey and correlation methods. The study was applied to (140) faculty members, using a questionnaire as a tool to collect data. The study found that there is a strong positive correlation between e-marketing of postgraduate programs and productive efficiency of faculty members, as the correlation coefficient was 0.661. This means that the correlation between the two variables is strongly statistically significant and that there is a statistically significant relationship between the two variables.